There is an increasing use of fragrance masterbatches in plastics such as consumer goods, personal care packaging, and daily household items, etc. It is added in order to create a sensory appeal for plastics to influence the purchase decisions of customers, masking or absorbing unpleasant odors and creating a personalized experience to enhance brand recall.
Generally, fragrance masterbatches are added to injection-molded and blow-molded PE, PP, and EVA articles as well as blown film products such as bin liners and garbage bags.
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